Jobaaj Stories
Welcome to Jobaaj Stories, we have turned some pages of inspiring stories today and found a Bookstagrammer who was born in Rajkot and raised in Mumbai.
Meet Kinjal Parekh, a Finance Writer, pursuing MBA in Marketing from NMIMS Global and a CFA Candidate who sorted a new route for herself by following a passion to learn more. But how did a Bookstagrammer end up working in the BFSI Industry?
Read Further and know the way from Kinjal herself!
This is Kinjal Parekh, an avid reader, finance writer, and anchor at Kotak Securities!
If I have to trace back to how I ended up in the BFSI industry, then I will have to connect the dots when I first started reading books.
I was never a reader but somewhere in 2016, one of my teachers asked me to read books by Khaled Hosseini. And once I finished reading, there was no turning back. I kept reading and looking for new books.
This was when I was in college and desperately wanted to discuss books with someone. None of my friends were readers. So I started my own bookstagram account where I started sharing my book reviews and recommendations and interacted with readers from around the world.
But then that was not enough. Instagram content is very short-lived, right? So I started with my own youtube channel. I wanted people to know who are they listening to if they were looking for book recommendations.
My Journey as a BookTuber
I was very camera shy and had zero editing or shooting now. But I badly wanted to get started, which provided me with a much-needed push.
This is when I learned all my skills - shooting, content planning, writing, basic editing, SEO, how to find trending topics, what one would want to consume, and what would not work. I even learned how to create and design a website while I was setting one up for myself.
Parallelly, I was studying for my graduation and post-graduation. Once I finished my grad, I was looking for jobs in various investment firms. I was very interested in finance, especially the research side of it. I was pursuing extra certificates and degree courses for the same.
But the weird part is, every time I get through the interview process they ended up offering me a marketing role. This happened for the first two jobs. I accepted it with the idea that I will change departments internally if things work out well.
But then there was a time when I realized that marketing finance is the niche I want to grow in. I was in love with my work of creating finance content. And going back to where I began, I reflect on my passion for reading books and the online spaces I set up for myself to discuss them.
My Youtube Channel:
https://www.youtube.com/@KinjalParekh
Recommendations and Tips
So far, I’ve read more than 200 books and have a thousand on my TBR list! If I have to recommend you books then I’d say -
- The Kite Runner
- The Song of Achilles
- Tuesdays With Morrie
- Ghachar Ghochar
- All The Lights We Cannot See
Before we end this conversation, all I‘d say is to sharpen your skills because that is what sells. Add a layer of passion and willingness to do better things because that formula can do wonders! Warren Buffett once said that the more you learn, the more you earn - and I couldn’t agree more.
Today, I don’t know who I am if not a reader. I love promoting books and recommending and marketing new titles. I love the idea that I am able to make people buy books they had no idea they must be reading.
Over the years, I want to make a strong mark in the literature as well as the BFSI industry and be at the top of my work.
Follow her on Socials:
Instagram: https://www.instagram.com/readwithkinjal/
LinkedIn: https://www.linkedin.com/in/kinjal-parekh/
Website: https://kinjalparekh.in/
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