Big opportunities in marketing! Trump pauses tariffs, EU pauses countertariffs, US-China trade war worsens, and much more! Check it out!!🔻🔻

Hello Readers,

Did you hear?

Donald Trump has paused tariffs!

Less than a week after President Trump announced his reciprocal tariffs that led to a bloodbath on financial markets worldwide, he paused them for 90 days! According to a post on Truth Social, representatives from over 75 countries contacted him and other departments of the US, including the Treasury and the Department of Commerce, to discuss a solution for the trade barriers and tariffs. Moreover, these countries did not retaliate in any way, prompting President Trump to pause tariffs for 90 days. What was the reaction?

The EU is postponing retaliatory tariffs!

The European Union also received a 90-day pause from the proposed 20% tariff on its imports, making it a major relief for all European countries. In response, the EU has announced that it will also be postponing its tariff countermeasures by 90 days! According to Ursula Von der Leyen, President of the EU Commission, the pause will help stabilise the global economy and give them time to negotiate a trade deal. However, Von der Leyen also announced that if negotiations failed, the EU countermeasures would go live! What else?

The trade war with China has worsened!

While almost all countries received a tariff pause, China was excluded from the pause. Moreover, both sides have been steadily increasing tariffs on each other in a global trade tit-for-tat game. After China imposed 34% tariffs on the US, the US retaliated by raising its tariffs on Chinese goods to 84%. This prompted further actions from China, which resulted in more US retaliation. Currently, the US has a 145% (120+20) tariff on Chinese imports while China has a 125% tariff on US imports!! What about others?

China wants a ‘united front’ against the US!

In his first response to the reciprocal tariffs, Chinese President Xi Jinping has called the US’ actions “unilateral bullying”! He also announced that China would take countermeasures if the US continued to infringe upon Chinese interests. Moreover, Chinese diplomats have reached out to Southeast Asian nations and the EU to present a united front against the US! Xi called on the EU to jointly oppose the US’ ‘unilateral acts of bullying’! But considering how almost every country is calling for bilateral trade talks with the US, it seems unlikely. What about India?

India wants a quick trade deal!!

India also benefited from the tariff pause as the proposed 26% tariff on Indian exports to the US has been postponed for 90 days. According to reports, India is one of the first countries to begin bilateral talks with the US with a predetermined end date! Moreover, India is also seeking a trade deal quickly, with India’s trade ministry leading the talks. Other reports suggest that India is willing to consider duty-free imports from the US across various sectors! 

Speaking of sectors, did you know?

Marketing has been selected as one of the best sectors by students today, especially MBAs! But why?

• Marketing actively blends creativity with discipline and is one of the most dynamic domains today.
• With the growing reliance on online marketing, the demand for marketing professionals is spiking with companies pay for such professionals generously.
• Since every company, irrespective of industry, needs advertising to reach its customers, marketing professionals have a broad range of job opportunities.
• A common misconception is that marketing is entirely creative. A study in marketing involves a deep understanding of finance, strategy, operations, and management as well!

Seems pretty cool, right? 

It is. According to some reports, ad spending is reportedly going to grow over 7% in CY 2024 to over $1 trillion! In India alone, ad spending is expected to grow 10.2% in 2024 to over Rs 1.55 lakh crore. Why?

With the growing incorporation of technology in every sector and the increased coverage of internet and smartphone usage in India, companies are also revamping their marketing game by increasing spending on Digital Marketing and switching to practices like Performance Marketing. But what is Performance Marketing?

In the simplest terms, Performance Marketing is the method of marketing oneself with specific goals but without the mandatory payment. Brands may not need to pay if there are no visible results! This practice is quickly gaining traction as the benefits of the practice outweigh its shortcomings and companies are pivoting quickly to this results-based practice.

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Are you ready to jump into this trillion-dollar market and ride the wave to success?

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