Hello Readers,

Did you hear?

Donald Trump has won!

After a heated battle against Democrat candidate Kamala Harris, ex-President Donald Trump had led the Republicans to victory once again and will be sworn in as the 47th President of the United States of America! He won 301 electoral votes out of 538, making him the President and giving the Republicans control of the Senate! Republicans won majority of the states with Georgia, Michigan, Pennsylvania, and Wisconsin flipping the election in favour of Trump. How was his speech?

Trump has thanked Elon!

Trump’s victory speech started off with the politician calling to unite the country. He took to the stage in Florida where he addressed his supporters and praised the victory of the MAGA movement and Republicans victory in the Senate. He vowed to fight for the American people and ‘fix everything’! He also heralded the support he received from billionaire Elon Musk and recollected how the Tesla founder spent two weeks campaigning! What about India?

Trump is favouring India!

Indian politicians congratulated Trump over his historic victory at the elections as India is set to benefit from the 78-year-old politician’s election victory. Why? Due to similarities between both leaders and their friendship. Both leaders place their people over everything else, are strict on matters like terrorism and illegal immigration, and are seen as close allies. In a 30-minute phone call, PM Modi called Trump his ‘friend’ while Trump called PM Modi a magnificent man that was loved by the world! What about others?

Global leaders have congratulated Trump!

Shortly after the results were declared, messages from global leaders poured in to congratulate Donald Trump on his historic victory in the US elections! Israeli Prime Minister Bejamin Netanyahu hailed his ‘historic comeback’, Ukrainian President Volodymyr Zelenskky praised his ‘peace through strength approach, while others like Macron, Meloni, and others congratulated him on his election victory. Even Chinese President Xi Jinping congratulated Trump and called for diplomacy!! However, there was another shocking leader who congratulated him!

President Putin has called for dialogue with Trump!!

In a surprising turn of events, Russian President Vladimir Putin has praised Donald Trump’s victory! He called Trump a ‘courageous man’ who was ‘hounded from all sides’ but managed to win regardless! He also stated that he was ready to talk to Trump, most probably to discuss Ukraine, but was not willing to alter Russia’s military goals! President Putin intending to discuss is a positive sign as Donald Trump’s upcoming tenure is expected to be interesting, to say the least.

Speaking of interesting, did you know?

Marketing has emerged as one of the most sought-after profiles by students today, especially MBAs! But why?

Marketing actively blends creativity with discipline and is one of the most dynamic domains today.

With the growing reliance on online marketing, the demand for marketing professionals is spiking with companies pay for such professionals generously.

Since every company, irrespective of industry, needs advertising to reach its customers, marketing professionals have a broad range of job opportunities.

A common misconception is that marketing is entirely creative. A study in marketing involves a deep understanding of finance, strategy, operations, and management as well!

Seems pretty cool, right? 

It is. According to some reports, ad spending is reportedly going to grow over 7% in CY 2024 to over $1 trillion! In India alone, ad spending is expected to grow 10.2% in 2024 to over Rs 1.55 lakh crore. Why?

With the growing incorporation of technology in every sector and the increased coverage of internet and smartphone usage in India, companies are also revamping their marketing game by increasing spending on Digital Marketing and switching to practices like Performance Marketing. But what is Performance Marketing?

In the simplest terms, Performance Marketing is the method of marketing oneself with specific goals but without the mandatory payment. Brands may not need to pay if there are no visible results! This practice is quickly gaining traction as the benefits of the practice outweigh its shortcomings and companies are pivoting quickly to this results-based practice.

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Are you ready to jump into this trillion-dollar market and ride the wave to success?

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