Media reports suggest that Israel is now giving diplomatic efforts

Hello Readers,

Have you heard?

Israel is planning to attack Rafah!

Media reports suggest that Israel is now giving diplomatic efforts to achieve a ceasefire and hostage deal a ‘last chance’ before carrying out its Rafah operation! The latest efforts for the deal have reportedly made good progress, but Israel is not taking any chances. It recently ramped up airstrikes on Rafah and mobilized heavy artillery and two more reserve brigades in preparation for the operation. Speaking of war, what’s going on in Ukraine?

Russia is still attacking Ukraine!

Russia’s military operation has been going on for almost 800 days today as the attacks are not stopping. Russia has now begun targeting Ukrainian transport infrastructure in a bid to paralyse deliveries and movement of critical military cargo. Moreover, Russia recently blew up a Ukrainian UAV workshop, resulting in an estimated loss of 300 UAVs and 500 soldiers to the Ukrainian army! But Russia’s actions are flaring up tensions in the region.

Lithuania and Poland are conducting military drills!

Poland and Lithuania have launched joint military drills in the Suwalki Gap to simulate war-like conditions. According to Polish President Andrzej Duda, these drills were a show of their readiness against a ‘potential aggressor’, a veiled jab at Russia, which has been building up its military might along NATO’s eastern front. This military exercise saw personnel from Lithuania, Poland, Portugal, and the US come together to simulate military conditions! Speaking of the US did you hear?

US and China are holding diplomatic talks!

US Secretary of State Antony Blinken met with Chinese President Xi Jinping as both countries try to mend their strained ties and ‘responsibly manage’ their differences. Many important issues such as the South China Sea, Russian support, small groups like AUKUS, and trade restrictions were discussed during the meeting as both sides made significant progress in their conversation. But this is not the biggest news about the US!

US colleges are witnessing massive pro-Palestine protests!

Hundreds of students across several prestigious universities in the US are conducting pro-Palestine protests as they are demanding an immediate ceasefire and cessation of US aid to Israel! Jewish students have dubbed the protests ‘Anti-semitic’ as they fear for their safety! Israeli PM Benjamin Netanyahu has slammed the protests as authorities are demanding harsher punishments for such students. Despite calling itself an inclusive and developed country, the US is doing a poor job of marketing itself as a safe place for international students!

Speaking of marketing, have you heard of the growing craze for Digital Marketing?

With almost 70% of all Indians being smartphone users who can access the internet, the importance of social media and other digital platforms has skyrocketed and companies understand it. As such, an emerging trend is businesses spending more on modern marketing means like Facebook and Instagram ads than traditional means like TV and newspaper ads.

In fact, digital ad spending grew 15% to Rs 39,714 crores in 2023 alone, accounting for 40% of all ad expenditures!\

With higher internet penetration, governmental push for digital adoption, better ROI, and easily available performance metrics, digital marketing is now emerging as a better advertising domain which can help companies more than traditional means.

Larger companies are able to hire excellent marketers to take advantage of the growing Digital Marketing opportunities, but smaller businesses are unable to do so. Thus, marketing professionals sought to take advantage of this growing opportunity, leading to the rise of Digital Marketing agencies.

However, both companies and agencies face one common issue today: Shortage of Manpower. The lack of skilled employees is a chronic issue that is currently plaguing the industry. With demand being almost 2x times higher than the supply, Marketing is one of the top fields to be in. 

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Moreover, a Goldman Sachs report suggests that India’s digital marketing industry is expected to reach $160 billion by 2025!!

Are you ready to jump into this trillion-dollar market and ride the wave to success?

Sign up on our exclusive job portal, trusted by over 5 million people, to check out thousands of fresh jobs for FREE!

Jobaaj.com

Don’t belong to a marketing background? Have no experience or understanding of the intricacies of Marketing?

Fear not, we’ve got you. 

Harshit Gupta, Head of Digital Marketing at Jobaaj, spearheads our program. With almost a decade of experience managing tens of crores in ad spending, he will take you throughout the way: from launching campaigns to managing ad spends; from using multiple Marketing tools to setting up your own money-making blogs, he will help you become an excellent Marketer.

Join our latest cohort and join thousands of other learners to upskill the right way and become a successful six-figure Performance Marketer. Register NOW!