Tensions, Tariffs & Trillion-Dollar Ads: The Week Politics Collided with Marketing Power

Hello Readers,

Did you hear?

Japan has its first female PM!

Sanae Takaichi was elected leader of Japan’s ruling Liberal Democratic Party on October 4, 2025, defeating Agriculture Minister Shinjiro Koizumi 185–156 in a runoff, making her set to become Japan’s first female prime minister. She succeeds Shigeru Ishiba, who resigned after electoral losses, and will serve the remainder of his term until 2027. A protégé of Shinzo Abe, Takaichi is known for her conservative stance and quickly formed a unity-focused LDP team, ahead of expected parliamentary confirmation in mid-October. What else?

France is witnessing political instability!

France is grappling with severe political instability following the 2024 parliamentary elections, which left no party with a majority. Successive governments have collapsed amid legislative gridlock. Prime Minister Sébastien Lecornu resigned after just 27 days—making him the shortest-serving premier in modern French history—hours after unveiling a cabinet heavy on Macron loyalists, following backlash from both right-wing allies and opposition parties. President Macron now plans to name a new prime minister within 48 hours, aiming to build consensus for the 2026 budget and avoid a snap election. What else?

Trump wants Canada to become the 51st US state!

During a meeting with Canadian Prime Minister Mark Carney, U.S. President Donald Trump revived his old “51st state” joke, suggesting a merger between Canada and the United States. Carney firmly rejected the idea, emphasizing Canada’s independence and sovereignty. The exchange drew both laughter and criticism, with Trump framing it as humor while Carney underscored the importance of mutual respect. Beyond the quip, the two leaders discussed trade, tariffs, and security cooperation, maintaining a cordial yet cautious diplomatic tone. What else happened with Trump?

U.S. lawmakers want Trump to mend ties with India!

Nineteen U.S. lawmakers have urged President Donald Trump to immediately repair relations with India, warning that his recent tariff hikes of up to 50% have strained vital strategic and economic ties. They cautioned that such measures risk undermining U.S. credibility in Asia and could push India closer to China or Russia. The lawmakers called for restoring trade cooperation, easing tariffs, and reaffirming the long-standing partnership between the two democracies to safeguard shared geopolitical and economic interests. What else?

Pakistan has threatened India once again!!

Pakistan’s Defence Minister Khawaja Asif has warned that the possibility of war with India is real, emphasizing that Pakistan is prepared to achieve a better outcome than before. He highlighted the country’s unity and readiness in contrast to India’s historical internal divisions. His remarks come amid escalating cross-border tensions, including recent airstrikes, troop mobilizations, and ceasefire violations along the Line of Control, underscoring the heightened risk of a direct military confrontation between the two nuclear-armed neighbors. Irrespective of Pakistan’s empty threats, India is capable of dealing with terror-loving rogue states that threaten its sovereignty. 

Speaking of deals, did you hear? Marketing is a big deal among MBA students!! Why?

• Marketing actively blends creativity with discipline and is one of the most dynamic domains today.
• With the growing reliance on online marketing, the demand for marketing professionals is spiking, with companies paying for such professionals generously.
• Since every company, irrespective of industry, needs advertising to reach its customers, marketing professionals have a broad range of job opportunities.
• A common misconception is that marketing is entirely creative. A study in marketing involves a deep understanding of finance, strategy, operations, and management as well!

Seems pretty cool, right? 

It is. According to some reports, ad spending is reportedly going to grow over 7% in CY 2024 to over $1 trillion! In India alone, ad spending is expected to grow 10.2% in 2024 to over Rs 1.55 lakh crore. Why?

With the growing incorporation of technology in every sector and the increased coverage of internet and smartphone usage in India, companies are also revamping their marketing game by increasing spending on Digital Marketing and switching to practices like Performance Marketing. But what is Performance Marketing?

In the simplest terms, Performance Marketing is the method of marketing oneself with specific goals but without the mandatory payment. Brands may not need to pay if there are no visible results! This practice is quickly gaining traction as the benefits of the practice outweigh its shortcomings and companies are pivoting quickly to this results-based practice.

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Are you ready to jump into this trillion-dollar market and ride the wave to success?

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