Hello Readers,
Did you hear?
PM Modi held a roadshow in Kolkata!
India’s general election has reached its final phase as PM Narendra Modi recently held roadshows in Kolkata, West Bengal. The PM went through half of Kolkata as thousands gathered to greet and wave at him. He began his roadshow from Maa Sharda’s residence and ended it at Swami Vivekananda’s residence, making it a veiled jab to CM Mamata Banerjee who accused the monks of ISKCON and other groups of working for BJP! But that’s not all!
PM Modi has slammed the TMC!
PM Narendra Modi addressed a public meeting in Kakdwip, West Bengal, where he slammed the TMC government and CM Banerjee for not implementing central development schemes in the state! He gave examples of kisan credit cards, midday meal scheme, and Awas Yojana, as he accused them of demanding ‘cut money’! He also claimed that the TMC and I.N.D.I.A. Alliance were taking West Bengal away from ‘Viksit Bharat’! What about the TMC?
Mamata Banerjee is confident of BJP’s defeat!
CM Mamata Banerjee carried out two roadshows in Kolkata, one of them almost at the same time as PM Modi’s, as she walked several kilometers and even danced a little with women on stage! She addressed a rally wherein she said that the winds were changing and that PM Modi would become ex-PM in a few days! She did not explicitly reply to the PM’s ‘goons’ comment as she slammed other parts of his speech. Hang on, goons?
Goons have attacked WB polling booths!
The use of goons in West Bengal is a well known fact as the TMC government has been known to use goons for political motives. A similar sight was seen recently as the 7th phase of voting was going on in multiple constituencies in West Bengal. Some polling agents were barred from entering their polling booths, a mob stormed a poll booth and snatched the EVM and disposed it in a pond as scenes of violence unfolded! However, despite the violence one fact remains unchanged.
India’s will have its next PM on 4th June!
The general elections have been a roller coaster ride as the BJP-led NDA alliance and the opposition I.N.D.I.A. Alliance have pulled back no punches to get even a single more seat. From massive road shows to frightening and bizarre allegations, this was certainly one of the most important elections in Indian history. The last phase of elections ended on 1st June and exit polls began soon thereafter as results are due on 4th June!
By the way, did you know these parties use Data Analytics?
You read that right.
Indian political parties have not limited their campaigning to distributing freebies and giving nationalist speeches. They use data collected via independent surveys and conduct deep analyses of the data collected to choose their next move.
Every aspect of a political party’s actions are now being driven by data-backed evidence supported decisions to ensure that they achieve the best results. Since data is in everything, the parties are now choosing modern methods to fight modern elections and achieve the best possible answers! For example:-
- A political consultancy firm called I-PAC designed PM Modi’s 2014 campaign alongside others like INC’s 2017 Punjab campaign and AAP’s 2020 Delhi campaign!
- Mindshare Analytics works exclusively for Congress as it helped the party design their political campaigns in several states while also organizing the ‘Bharat Jodo’ Yatra!
- Varahe Consultants is a political consultancy firm that helped the BJP’s 2024 general elections campaign as it was the main brain behind the viral ‘Dulha Kaun hai’ film by BJP!
And it’s not limited to fighting elections. Entire government are now relying on Data Analytics to improve their working. For example, Bihar State Power Holding Company Limited (BSPHCL), a Bihar government PSU, recently tied up with Bidgely to help the discom prevent power theft and determine new anti-revenue leakage measures!
This shows the growing impact of Data Analytics in traditional fields as older generations are relying on modern methods to derive better results. Data Analytics happens to be the most used modern technique since Data is in everything. The kind of content people see online, which demographic prefers which content, which geography favours which product, and so much more.
As a result, there is a very famous quote which says, “Data is the new oil of the Digital Economy”!
Moreover, with the advent of AI, the use of Data Analytics has increased mani-fold, making professionals skilled in this a priceless asset. Companies are now willing to offer doubt if not triple-digit hikes to competent candidates only to bring them onboard as it continues to be one of the most lucrative job roles today as the market is expected to have a CAGR of almost 28% while reaching a market size of $303.4 billion!
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